3 rd Typeface - Client: Unruly (Font to use as corporate identity for all kind of printing options)

I have just talked to Asya on the phone. She asked the man she is working for at Unruly about having his own typeface and he seems to be very interested! He also gives total freedom for the design!
This is his image/style:



I'll try to make it fashionable but trying not to compete with the one used as their logo. It will be their typeface for writing all kind of leaflets, price lists, etc.