Sans Serif - New Approach

After the comments I received and my own opinion I decided to change my sans serif typeface as I wasn't really happy with what I produced.

Here is a preview of what it will look like







Click image to enlarge

3 rd Typeface - Client: Unruly (Font to use as corporate identity for all kind of printing options)

I have just talked to Asya on the phone. She asked the man she is working for at Unruly about having his own typeface and he seems to be very interested! He also gives total freedom for the design!
This is his image/style:



I'll try to make it fashionable but trying not to compete with the one used as their logo. It will be their typeface for writing all kind of leaflets, price lists, etc.

Sans Serif Capitals

That is a very first image of what the uppercase of the typeface will look like. I have to correct some of the glyphs cos they don't look as I expected, especially when you type a word...
Here there are elements that make the typeface unique (I,K,L) as suggested in the comments. I think is better to keep the lowercase easy to read and "play" with the Uppercase for titles, etc.

Sans Serif -Lowercase

These are Sans Serif Ultralight and Bold. I was wondering if they should look more different or it's ok that look like many others... (Helvetica, etc.)

Sans Serif - Pencil

This is a first draft (in pencil). I'm completely sure that I'll change many things once I have diditized it, but that is the idea of my sans serif for the arts.
Normal:

Light:

Comments on my layout

Malagra got back to me and he is happy with the layout. He doesn't have the programme yet so we are going to leave it as it is and, meanwhile, I'll try to sort out the new font.

Layout Theatre Programme

As I had no time to finish the typeface I started checking the taste of the client layout wise...
That's the layout I've sent him. I'm using Arial as it is the font I have in mind as the starting point for the sans serif typeface (and it's the one they use for their logo). I'll just do something similar with variations to make it different. I can say now it's very difficult.

2 nd Typeface - Client: Interior Design Studio (Logo)

The interior design studio Baobab from Santiago de Compostela (Spain) offered me their card to be redesigned.
As they know I'm doing a typographic project and I have my 4 different categories to create I will work on only one of the typefaces that are in the card -the logo as CORPORATE IDENTITY.

1st Typeface - Client: Theatre (Programme)

Even though it's been difficult to get clients without having anything to show them yet I got my SANS SERIF to be used in a poster for a theatre programme.
The client is a pub in Spain called GARIGOLO café-teatro that once a week have a performance in the space available downstairs.
The images below are previous posters done by Manu Lago (Malagra) who offered me total freedom to design the next one (April-May).
The only limitations would be:
The format - they want 2 posters to fit on one A3.
Their logo - arial black.
I'm waiting to have the programme to start with the layout but I started with the typeface... So far I only can say that will be sans serif.

Themes

To clarify the direction of my project for the following 9 weeks, I have compiled a list of the various themes for the fonts I will be making and the clients I have secured for each of these themes.

After completion, all fonts will be available online.

(The classifications below are taken from www.dafont.com)

1. SCRIPT

Calligraphy/Handwritten - Uppercase & Lowercase

Samples:



2. BASIC

2.1 Sans serif - Uppercase & Lowercase (4 weights: Ultralight, Light, Regular and Bold)

Client: Garigolo "Cafe-Teatro"

Sample:


2.2 Serif - Uppercase & Lowercase (Italics, Normal and Bold)

Sample:


3. FANCY

Distorted - Uppercase & Lowercase.

Client: Unruly

Sample:


4- TECHNO

Various - Lowercase. 3 Weights (Light, Regular and Bold)

Client: baobao (Interior Design studio)

Sample:

Book: DIVERSItype

To collect the different fonts, opinions and outcomes I'm doing for clients I'm going to create a book. It will contain:
-the different fonts (name, sample, etc)
-the outcomes (as I'm designing fonts for different people) and
-comments from published typographers (editing and designing a typographic layout as a presentation for each font).
The size will be 19.50 x 21 cm, 38 pages, high quality double sided matt coated paper and perfect binding.
The cover would have the word diversitype cos I think this summarizes my project. Diverse opinions on diverse typefaces for diverse clients by diverse designers.
And it's a book because I want my my FMP to be in the field of editorial design.